Loyalty driver based customer segmentation


Goal of the project is to assess heterogeneity of customers in the German car market with respect to their loyalty determinants.


Principal Investigators
Paulssen, Marcel Prof. Dr. (Details) (Quantitative Climate, Weather and Energy Analysis)

Duration of Project
Start date: 12/2002
End date: 06/2003

Last updated on 2020-10-03 at 16:32