5th Workshop on Marketing Metrics, Risk and Performance Modeling 2013


Due to the practical and scientific relevance of the topic, this annual workshop aims at discussing various approaches to use risk-metrics and predict marketing performance. In the fifth workshop, a special emphasis is put on modeling approaches that use different levels of data and different ways to predict marketing performance. Especially, the workshop is meant to bring together researchers who use quantitative modeling approaches, esp. time series or cross sectional information explaining and predicting marketing success. The workshop also aims at attracting practitioners in marketing research to participate.
Due to the practical and scientific relevance of the topic, this annual workshop aims at discussing various approaches to use risk-metrics and predict marketing performance. In the fifth workshop, a special emphasis is put on modeling approaches that use different levels of data and different ways to predict marketing performance. Especially, the workshop is meant to bring together researchers who use quantitative modeling approaches, esp. time series or cross sectional information explaining and predicting marketing success. The workshop also aims at attracting practitioners in marketing research to participate.


Principal investigators
Klapper, Daniel Prof. Dr. (Details) (Marketing)

Duration of project
Start date: 03/2013
End date: 12/2013

Last updated on 2022-08-09 at 17:08