Prof. Dr. Lutz Hildebrandt

Projects

11/2007 - 03/2010	Influence factors of brand competition
11/2006 - 12/2009	Herausgeberschaft Zeitschrift "Marketing ZFP"
01/2006 - 03/2010	Data analysis with FMCG panel data
01/2006 - 12/2008	Brand extensions
10/2005 - 06/2007	brand policies
01/2005 - 07/2007	Modeling of strategic competition in international markets
01/2005 - 12/2008	Quantitative analyses on the success of R&D and marketing
01/2005 - 12/2008	Herausgeberschaft Zeitschrift "Marketing JRM"
01/2005 - 08/2007	Quantitative marketing research to analyse FMCG purchase behaviour
01/2005 - 12/2008	Quantitative marketing research with structural equation models
01/2005 - 08/2007	Quantitative Marktforschung mit Konsumentenpaneldaten
01/2005 - 03/2010	Market basket analysis in consideration of latent variables
01/2005 - 12/2012	SFB 649 I-II: The Valuation of Brands and Brand Strategies (TP B 2)